BUSINESS PLANNING

gh1 The Generic Hotel Business Plan  - priced at £85.00

This extensive business plan is suitable for all hotels (and adaptable to most licensed businesses). It has been created to enable hoteliers, would-be hoteliers, students, investors, employees etc to understand the planning process behind the hospitality industry- what the business is about, the aims and objectives of the management, the strategies and the resource needs of the business. Simply create your own business plan using the Generic Hotel as the base copy.

The package has five sections: 

• Preface & Instruction
• The Generic Hotel Business Plan (70+ page adaptable report)
• Financial Section Explained
• Financial & Statistical Data supporting the plan
• Budget / Actual / Variance Reporting

Before you buy, invest, seek funds, seek new markets, develop services, train, employ - you must read this!

A degree of familiarity with spreadsheet formulas will be helpful when completing the budgetary information sheets.

MARKETING STRATEGIES

ms1 101 HOTEL & CATERING MARKETING STRATEGIES - priced at £75.00

Created in response to clients' need to market their businesses, these 101 different strategies give you methods of selling your product and services.

Explained in simple terms, each strategy is:

• numbered for ease of reference
• given a title that denotes the type of marketing
• given a 'primary' and 'secondary' target
• given the frequency of the activity
• gives the situation when the strategy was originally implemented
• gives the strategy
• gives the resource requirements
• gives a review criteria for success
• gives the (rough) cost involved
• gives the personnel (non S&M) involved

From the 101 strategies, determine the areas you need to promote i.e. accommodation and then select the strategy most appropriate to your business.